Uniform Renewal Efforts Featured in Industry Magazine

Asahi Building-Wall’s first uniform renewal in January 2025 was featured in the industry magazine “Uniform + (Plus)” (Vol. 209, May 2025).
The magazine features a one-page article on Asahi Building-Wall’s efforts.

Uniform + (Plus)” is published monthly as a media specializing in corporate uniforms and is delivered to uniform manufacturers, sales agents, designers, general affairs, personnel, and purchasing managers nationwide.
It is a great honor for us to have our uniform renewal featured in the magazine as a “good example of how to achieve both brand image and functionality.

In this renewal, we reexamined the limits of conventional functionality and gender compatibility, and focused on comfort and safety for on-site employees, as well as a unified corporate brand image. An internal “Uniform Committee” was established to carefully reflect employee feedback, and the introduction of the new uniforms was the result of repeated trial fitting and verification.

The magazine introduces details such as the use of stretchy, sweat-absorbent, and breathable materials, the introduction of multiple wearing patterns according to season and purpose, and the selection of colors that look good on the job site. The garments are also highly regarded as an expression of corporate identity, as they are appropriate for the “face of architecture (facade)” and give the wearer a sense of pride in their appearance.

We will continue to strive to improve the working environment and our brand value by listening to the voices of our workers.