We have released a video interview with architect Katsuhiko Endo.

AGB has released a video dialogue between architect Katsuhiko Endo and our Chairman Masayuki Sakurai, along with related content, on PR TIMES STORY and our official YouTube channel.

In this dialogue, both parties exchange views based on their respective professional experiences regarding the philosophy of material selection in architecture, the process of reaching consensus, and the role of technology in sustaining architectural value from a long-term perspective.

In recent years, architecture has increasingly demanded not only design aesthetics and environmental considerations but also medium – to long-term values such as durability, maintenance, and lifecycle costs. Against this backdrop, the decision of “WHICH materials to select and based on WHAT principles” has become a critical theme significantly impacting a building’s lifespan and societal evaluation.

The discussion delves into the process of accurately communicating the characteristics of exterior materials, including GRC (Glass-Reinforced Cement), gaining consensus among stakeholders, and implementing them as architectural elements. It also addressed the role of the “Manufacturing Center” as a technical hub for repeated prototyping and verification, and the importance of spaces that bridge research and practical application.

AGB, as a facade engineering company combining expertise in materials, research and development, and hands-on manufacturing, has played a role in supporting design intent through technology and translating it into implementation.
We hope this dialogue will serve as a catalyst for many in the architecture field to reconsider material selection and technological development. We invite you to take a look.

▼PR TIMES STORY
Discussing the Future of Building Materials: Publicness, Craftsmanship, and the Next 50 Years

▼YouTube – AGB VISION CHANNEL
How Far Can Materials Liberate Architecture? | Architect Katsuhiko Endo × AGB Masayuki Sakurai Dialogue